That's Snacking Good!

European women are no less addicted to snacks than Americans. However, common misconceptions prevent them from choosing Almonds. They know they're healthier than crisps, but believe there's a heavy calorie cost—6 almonds was the permissible portion according to most consumers. You must be snacking kidding me! We aimed to break that myth with this direct and stylish approach for the campaign. By establishing an educational, on-the-go strategy we helped UK-based women keep healthy snacks handy all day long. In the first year, associating with Almonds as a snack has tripled and sales in the UK are up 14%.